MASTER OF BUSSINESS ADMINSTRATION IN MARKETING
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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with an MBA in Business Administration at TAR
Overview of an Master of Business Administration in Marketing
Subject
- Managing Business Continuity in a Global Context
- Strategic Management
- Strategic International Marketing
- Marketing Intelligence and Big Data
- Business Development Project
- Managing Complex Projects
- Business Finance and Decision Making
- International Trade
- Global Leadership Challenges: Leadership by Design
MBA in Marketing
In this course, students explore the role of marketing research in the overall marketing effort, the research process, and the most common approaches and techniques used. Students learn Brand Management, Consumer Behavior, Designing Persuasive Communication, and Behavioral Research in Marketing. Marketing research is critical to helping marketers make informed decisions. Students explore the information needs of marketers, develop the research process, and discuss sampling techniques and data collection methods for primary data.