MBA IN MARKETING
MBA IN MARKETING
At TAR, our goal is to nurture leaders who can inspire others, demonstrate outstanding skills, and thrive in multicultural environments. Gain the skills you need to advance your career with a top-ranked Build on your experience, take dynamic courses taught by world-class faculty, and learn alongside accomplished peers.
Overview of an MBA in Marketing
Subject:
- Managing Business Continuity in a Global Context
- Strategic Management
- Strategic International Marketing
- Marketing Intelligence and Big Data
- Business Development Project
- Managing Complex Projects
- Business Finance and Decision Making
- International Trade
- Global Leadership Challenges: Leadership by Design
MBA in Marketing
In this course, students explore the role of marketing research in the overall marketing effort, the research process, and the most common approaches and techniques used. Students learn Brand Management, Consumer Behavior, Designing Persuasive Communication, and Behavioral Research in Marketing. Marketing research is critical to helping marketers make informed decisions. Students explore the information needs of marketers, develop the research process, and discuss sampling techniques and data collection methods for primary data.
Program Duration
- Typically, 1 to 2 years depending on the format (full-time, part-time, or online).
- Accelerated options may be available for those with prior experience or qualifications.
Course Highlights
- Integrated Marketing and HR Focus: Combines the core principles of marketing and human resource management, preparing students for cross-functional leadership roles.
- Strategic Marketing Management: Covers market analysis, brand management, consumer behavior, and digital marketing strategies.
- Advanced HR Practices: Focuses on talent management, organizational behavior, and workforce planning.
- Leadership & Ethics: Develops ethical decision-making skills with a focus on managing diverse teams and creating inclusive work environments.
- Data Analytics and Market Research: Teaches how to use data for informed decision-making in both marketing and HR contexts.
Capstone Projects & Internships: Offers practical experience through projects or internships, applying theoretical knowledge in real-world scenarios.
Who Should Enroll
- Aspiring Marketing and HR Professionals: Ideal for those looking to advance in either field, particularly in managerial or leadership roles.
- Business Graduates: Graduates with a background in business or related fields seeking specialization in marketing and HR.
- Career Changers: Professionals from other fields interested in transitioning into marketing or HR.
- Entrepreneurs: Business owners who want to improve their marketing strategies and HR management skills.
